SET FORTH TO REINTERPRET JAPANESE DINING IN DUBAI, ORIGAMI WAS LAUNCHED IN 2014 TO MAKE FRESH, QUALITY- GRADE SUSHI CASUALLY ACCESSIBLE. ITS FLAGSHIP STORE RESIDES ON THE TOP FLOOR OF THE SOUQ MALL IN THE FISHING HARBOR 3, JUMEIRAH, DUBAI, A STANDING TESTAMENT TO THE EVER- EVOLVING F&B SCENE IN DUBAI.

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WITH A REFINED MENU,BRAND REDESIGN, AND NEW SPATIAL LANGUAGE, ORIGAMI SUSHI MANIFESTS THE CULTURE’S VALUE AND APPRECIATION FOR TREATING ANY PRACTICE WITH GREAT CARE AND CONSIDERATION. THE BRAND VALUES ACKNOWLEDGMENT OF TRADITION, RETAINING CUSTOM AND RITUAL AMID PROGRESSION. ITS OVERARCHING UNEMBELLISHED, IMPERFECT, AND SIMPLISTIC APPROACH COMMEMORATES JAPANESE AESTHETICS.